01
Bring the need.
You should not need to know whether the answer is an automation, an agent, a landing page, research, a prototype or a better process before you ask. The front door stays broad on purpose.
Open brief · Any discipline
Your company needs AI.
You need someone to make it work.
AI implementation, automation, creative and production for growing companies that need the capability without adding another full-time hire.
Unlimited requestsOne active priorityMost ongoing work in 2 business days
What can go in the queue?
Bring the need. You do not have to know what kind of project it is yet.
+Build the campaign.
Creative · Production · Launch
+Automate the workflow.
Operations · Automation · AI
+Build the internal assistant.
Knowledge · Tools · AI
+Launch the website.
Strategy · Design · Build
+Figure out the market.
Research · Strategy · Decision
The service
Built for companies that know AI needs to become part of the business.
This is for growing companies that already feel the pressure. Too much manual work. Too many disconnected tools. Too many things that should be moving faster. You do not need another abstract AI strategy. You need someone who can understand the business, decide where AI actually helps, and get the work shipped.
Best fit$1M+ revenue
Established enough that a senior implementation membership can be justified by real operational leverage.
TeamUnder 50 people
Enough complexity to need help, still small enough for decisions and implementation to move quickly.
TriggerAI needs an owner
Leadership knows the company needs to move into AI, but nobody internally is responsible for making it useful.
AlternativeHire, DIY, or simplify
Instead of creating a new role or coordinating multiple specialists, put the need into one queue.
What goes in the queue
Six ways the work usually shows up.
You do not need to decide which one it is before you ask.
01 / 06
01
02
Automate.
Remove repetitive work, tighten handoffs, connect tools and turn manual processes into AI-assisted systems.
Operations · Automation · Systems
03
Build.
Create internal tools, AI assistants, prototypes, microsites and workflow infrastructure without staffing a new project team.
Tools · Product · Prototypes
04
Create.
Campaigns, websites, decks, content and production work with senior creative judgment behind what actually ships.
Creative · Web · Production
05
Figure it out.
Research, positioning, decision support and problem framing when the business knows it has a need before it knows the answer.
Research · Strategy · Decisions
06
Enable the team.
Practical training, working sessions, documentation and role-specific guidance so people understand the systems we build and use AI with more confidence every day.
Training · Adoption · Enablement
Unlimited queue
Add requests as fast as you can think of them.
One active priority
Focus stays on one clear deliverable at a time.
2 business days
Most ongoing requests ship quickly; larger builds are broken into 48-hour production units.
How it works
Bring the need.
I make it move.
You do not have to know the right AI tool, write the perfect brief or decide which discipline owns the problem.
01
Tell me what you need.
Bring the request, the half-formed idea or the business problem.
02
I figure out the right way to solve it.
Research, strategy, automation, creative, a tool or a combination.
03
The work ships.
Most ongoing requests move within two business days. Larger work moves in useful milestones.
04
Then we move to the next thing.
One active priority keeps the queue focused and the work moving.
Unlimited queue
1 active priority
Most ongoing work in 2 business days
See what the first 90 days look like
Some of the companies I’ve built systems for
Mercedes-Benz
Chick-fil-A
Pfizer
Apple
Lions Clubs
International
International
Selected work
The work is the proof.
Four projects that show different ways I use AI, systems thinking and senior judgment to turn ambiguous needs into working outcomes.
AI is the leverage. Twenty-plus years of building is the advantage.
I build what organizations need when the answer is not obvious.
My career moved from hands-on creative production into UX, design systems, experience strategy, service design and AI products. The medium changed. The operating instinct did not: understand what needs to exist, build the system around it and stay close enough to make it real.
AI compresses the distance between strategy and implementation. The advantage is not knowing the newest tool. It is knowing what deserves to be built, how people will use it and how to make it work in the real world.
20+ years
From hands-on production to AI-native products
50,000
Employees in the Meta environment where I built systems and experiences
203 countries
Global UX work for Lions Clubs International
Before you hire the role
There is another way to add the capability.
If leadership already knows AI needs an owner, the question is not whether to act. It is how much infrastructure you want to build around the capability before you know what the work really requires.
01
Hire internally.
Build a permanent role before the role is fully understood.
Recruiting + onboardingSalary + benefitsUsually one primary specialtyWeeks or months to start
02
Piece it together.
Combine consultants, freelancers and agencies around each separate need.
Multiple scopesMultiple relationshipsMore coordination for your teamVariable cost and timing
03
Use one membership.
Put the business need into one queue and let the right solution emerge from the work.
One place to send the workCreative + systems + automation + trainingSenior judgment includedStart in days
Use the first 90 days to learn
Find out what the role actually needs to be before you hire it.
Spend 90 days shipping the work. See what should be automated, what needs senior judgment, what your team can own, and what may eventually deserve a permanent hire.
Book a 15-minute fit callSee Kirk Work Membership
One membership. One queue.
90 days to prove the value.
Founding FiveFirst five companies
Put the real work into one place and use the first 90 days to find out where AI, automation, creative and senior judgment create enough leverage to keep. Founding clients keep their ongoing rate locked for as long as we keep working together.
First 90 days
$4,000/month
Three-month initial commitment. This is where I learn the business, build the context and start putting useful systems to work.
01
Connect in 72 hours*
Gather the access, context and source material needed to start moving.
02
Ship in week one
The first standard request moves before the deeper company foundation is finished.
03
Keep the queue moving
Unlimited requests, one active priority, with most ongoing work moving within two business days.
Put this in the queue
After 90 days
$5,000/month
Founding Five keep the $5,000/month rate locked for as long as the membership remains continuously active. If you leave and return later, current pricing applies.
FAQ
The questions that matter before we start.
Want the deeper version?
The full process, first 90 days and company-intelligence model live on one page.
How we work togetherWhat counts as a request?+
A request can be an automation, presentation, campaign, landing page, internal tool, research task, prototype, workflow problem or something less defined. If it is too large for one delivery, I break it into useful production units.
How fast is the work?+
Most companies are ready to work within 72 hours once required access and inputs are available. The first standard request ships in the first week, and most ongoing requests move within two business days.
What is outside the membership?+
This is broad, but it is not catchall IT support. If a request requires specialist expertise, infrastructure, access or ongoing support I should not responsibly own, I will say so early and help define the right next step.
Can my team use this too?+
Yes. Requests can come from across the company, though one person should own priority. Training, documentation and team enablement can go into the queue like any other request.
What happens after the first 90 days?+
Continue month-to-month at $5,000/month. Founding Five keep that rate locked for as long as the membership remains continuously active. If you cancel and return later, current pricing applies. If you choose not to continue, you stop after the initial 90-day commitment and keep the work shipped and systems built.
Start here
Bring the real problem.
Book a 15-minute fit call. Bring the need, the friction or the thing you know should be working better.
You do not need to know the AI solution before we talk.
Having trouble with the scheduler?
Open the booking page →